Sandy Suminski

Advertising Writer and CREATIVE DIRECTOR

 

THE TOPLINE

Getting to the heart of brand stories: Strategic copywriter experienced in a wide variety of categories and disciplines, including consumer, B2B, retail, package goods, healthcare, pharma, finance, events, and start-ups. Particularly strong in strategic branding and carrying a campaign through multiple channels. Well-versed in both long and short copy, content creation, broadcast, digital, and technical writing. Skilled in bringing strategy to life, especially by connecting through emotion.

Ready to go wherever communication takes us next.

WHO I AM AND WHAT I BELIEVE

We’re all connected. Communication makes it real. 

As an advertising and marketing creative professional for the last (eventful!) 30 years of human evolution, I’ve had the pleasure of noticing a few things. Like how we respond. How we work together. What makes our hearts sing. What makes us laugh. The ways that we connect. 

I love writing, and I love leading creative teams. We’re a fickle bunch, we humans, and riding our waves to find the points where we connect—as collaborators, as marketers, as people— is one of the most thrilling journeys I can imagine. 

EXPERIENCE

Schawk (2017-2019)

Associate Creative Director/Writer

Led creative teams to concept and execute on-strategy Award and Recognition Event campaigns for Amway. From their most exclusive to their largest events, we created unique themes for each event, branding them across a wide variety of tactics and communications to varying audiences. Managed deadlines and staff, created and delivered client presentations, responsible for creating brand guidelines per event and ensuring brand cohesion across executions..

Other clients included HON, Barilla and Medline.

FREELANCE CLIENTS AND BRANDS (1996-2017)

Agencies:

Anodyne, BBDO, Boomm, Codifyd, DDB, Digitas, Edelman, effinity, Element 79, FCB, Frankel, GSW Worldwide, Havas, JWT, Kemper Goldberg, Maddock-Douglas, Movéo, Nomen, Pivot Design, Razorfish, Y&R

Agency Clients:

Alberto Culver; Tresemmé, Consort. AllState Insurance. Anthony Cristiano Salon, Baxter Healthcare, BBJ Linens, Cardinal Health, Chilean Fruit Council, Citibank, Davis Bancorp, Elanco, Eli Lilly, Home Depot, Humana, Jockey, Janssen Pharmaceuticals, Jenn-Air Appliances, KitchenAid. Kraft Cheese. Kraftfoods.com, Johnson & Johnson Surgical Tools. Liberty Mutual Insurance, MSC, RH Hughes, Ralcorp, Regency Fasteners. Takeda. Unilver; Degree, Salon Selectives. Wrigley: Juicy Fruit, Extra.

Other Collaborations:

Accurate Recruiting, Aegon Insurance, Arrowstream, Autopact, The Bloom School of Jazz, Chicago International Children’s Film Festival, Delicious Shoe, Eastern Shore Cosmetic, Errand Solutions, Impact Engineering, Larko Recruiting, Lizette Rodriguez Medicine Woman, Ray Graham Foundation, Sabina L. Lilly

 

STAFF CREATIVE (1988-1996)

Agencies: 

Bozell, Ogilvy & Mather, Saffer-Cravit

Agency Clients: 

Chicago Board of Trade. Montgomery Ward. Motorola. National Pork Producer’s Council. Nutrasweet; Equal, Simplesse. Sears.

 

Education:

University of Georgia, Athens, GA Bachelor of Arts in Journalism 1986

Writing Workshops and Festivals: StoryStudio Advanced Memoir Workshop 2009-2011,

Iowa Summer Festival 2003, 2009, 2011, WMU Prague Summer Non-Fiction Workshop 2007

 

Publications and grants:

Best of the Bellevue Literary Review 2008, Ray’s Road Review Fall 2013

Illinois Arts Council Grant for Creative Non-Fiction Development, 2011